Win the first two seconds
Short-form lives and dies on the hook. Open with the result or the problem, on screen, immediately — "Still editing every video by hand?" beats "Hi, today I'll show you our tool."
Put the payoff up front, not at the end. People decide to keep watching before your intro finishes.
Show, do not tell
The strongest startup videos are just the product doing the thing, fast, with captions explaining each step. No talking-head required.
Screen recordings work great here — wrap them in a frame, punch in on the action, and keep the pace quick.
Post consistently and reply fast
One great video rarely breaks out; a steady cadence does. Post most days, vary the angle (before/after, "watch AI do this", a hidden feature), and reply to every comment in the first hour.
DigitalIncomeRoute can generate these short vertical videos from your real product footage, so cadence is realistic even solo.
Frequently asked questions
How often should I post?
Aim for at least one short a day. Consistency matters more than any single video.
Should I put a link in the caption?
No — platforms suppress off-platform links. Put the link in your bio and drive people there.
Do I need to show my face?
No. Product-only videos with captions perform very well for software.
Try it on your next video
Open DigitalIncomeRoute in your browser — no install, no upload, free to start.